The Thomas Blog

Inbound marketing gets traffic and leads
Marketing Strategy

Inbound Marketing vs Traditional Marketing: For Manufacturers & Industrials

Industrial marketing and advertising have come a long way over the years. In the past, buyers were relatively uninformed about their options; they simply didn’t have access to the wealth of information they do now. They couldn’t turn to Google for company reviews and testimonials, and they couldn’t access company websites for easy comparison, quote requests, and general industry information.

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Manufacturing marketing agency
Marketing Strategy

3 Reasons Manufacturers Should Work With A HubSpot Diamond Partner Agency

If you’ve decided it’s time to get on board with partnering with a marketing agency to grow your business better and more efficiently, congratulations! You’re on the right track to use digital marketing to be ahead of competitors and get more qualified leads your sales team will appreciate.

During your evaluation process vetting through marketing agencies, you may have come across some that are HubSpot partners. While all marketing agencies can produce results, some are equipped differently than others. Let’s go through the reasons why manufacturers and industrial companies should partner with a HubSpot Diamond Partner Agency.

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Inbound marketing ROI
Marketing Strategy

Inbound Marketing ROI: For Industrial Companies & Manufacturers

As the digital world continues to shape the industrial world, marketing budgets shift from trade shows to online efforts. According to's annual survey of engineering marketers, twice as many respondents reported that their budgets were growing rather than shrinking in 2017. The latest Thomas Industrial Survey assessing the ongoing impacts of COVID-19 on North American manufacturing revealed that 21% of companies are less likely to invest in trade shows while the use of webinars & virtual events (20%), search & social media (14%), and website (12%) all increased in light of COVID-19. 

Like with any investment, marketers and manufacturing companies want to ensure that they receive a positive return. We’ve outlined the effectiveness of inbound marketing in tracking ROI and why it's important for manufacturers and industrial companies today.

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Reading customer testimonials and case studies online
Content Marketing

The Value of Client Testimonials And Case Studies

According to Search Engine Land, 85% of today’s consumers read more than 10 reviews before they develop confidence in a brand. 

Aside from having an up-to-date website with detailed product and company information and having examples of your products and services in action, it would help if you had testimonials from happy customers to make you stand out among your competitors.

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Industrial distributor warehouse - industrial distributor website example
Website Design

4 Industrial Distributor Website Examples That Increase Sales

Today, as an industrial distributor, your website needs as much attention as your commitment to your partners. In fact, according to a Thomas industrial survey, 73% of B2B buyers surveyed said they pay attention to a supplier’s website. And as expected, there is a 12% increase in website usage by manufacturers and industrial companies to connect with more buyers and customers.

The industrial distributor industry plays an essential role in the economy. In 2015, they generated $2.5 trillion in revenue in the United States, growing about 1.2% annually. Those who will continue to grow the industry can scale, enhance their digital platforms, and provide a seamless customer experience.

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green manufacturing solar panel - eco-friendly manufacturers

Environmentally-Friendly Green Manufacturers Committed To Sustainability

These days, consumers demand businesses to be "green" — from green packaging to green solutions to green food — a green company offers sustainable or renewable products or operates in an environmentally-friendly way. Adopting environmentally friendly processes and energy-efficient practices has numerous business benefits and are already at the center of many corporate social responsibility policies and marketing strategies. 

Let's take a look at some small business manufacturers who are committed to sustainability and green manufacturing.

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Thomas network industrial buyers

Who Are The Industrial Buyers On The Thomas Network?

You know who your target customers are. 

You know what you can do for them and why they should choose you over your competition.

As for when you'd like them to contact you? ASAP would be nice, right?

The only problem is, you don't know where they all are. 

The good news is we do. Your prospective buyers are on our platform and enables you to engage industrial in-market buyers at every possible touchpoint in the buying process.

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Manufacturing and Industrial

Manufacturing Day 2020: STEM Resources for High School and College Students

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Actionable Next Steps for Manufacturers...

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The Ultimate Guide To Marketing

The Ultimate Guide To Marketing

Learn about all the Digital Marketing Tactics that are Driving Growth for Manufacturers in 2021

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