The Thomas Blog

Engineer sourcing suppliers on laptop
Sourcing

13 Sourcing Tips To Identify New Quality Suppliers

When most buyers plan on identifying a new supplier, they are usually tempted to focus on the best price. However, concentrating only on low costs can hurt you in the long term. That's because shaving a few cents off the price of a product is no help if the quality is below standard, and the component or material does not arrive when you need it.

Instead of solely focusing on cost, focus on quality by incorporating these 13 tips into your sourcing strategy:

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2020 industrial marketing benchmarks
Trends

2020 Industrial Marketing Benchmarks For Manufacturers & Distributors

Thomas has been the market leader in the industrial space for more than 120 years helping manufacturers, industrial distributors, and service providers reach in-market buyers and grow their businesses. With a mission to make constant improvements for all our customers coupled with our 120+ years of experience, we thought it might be helpful to give you some benchmarks for your online lead generation efforts.

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Brand awareness marketing campaigns
Content Marketing

Brand Awareness Campaigns To Boost Your Inspiration From Manufacturing Companies

As a manufacturing professional, you’re more than familiar with industrial companies large and small. But if you ask someone who isn’t intimately involved in the space which company he or she thinks of in relation to manufacturing, the results will surely be limited. Perhaps a couple of the biggest names will come to mind. 

These companies are well-known because they’ve created a name for themselves over the years. They’ve spread awareness about their products and services, and now they’re ubiquitous and prevalent in people’s minds. 

But manufacturing is changing, as anyone in the space will tell you. The population of young people entering the industry is different than it was just a few years ago, automation is increasing, and the landscape is shifting with no end in sight. Marketing for this field has also had to change. The biggest names in the industry have been successful with this, but now smaller manufacturers are turning to industrial marketing experts to get their business found too.

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Select A Manufacturing Marketing Agency
Marketing Strategy

Questions To Ask Your Manufacturing Marketing Agency

A lot of time, effort, and energy go into operating a manufacturing business. Many business owners feel like they don’t have leftover effort for marketing their business. However, if you want to boost manufacturing sales and grow your company, you need a commitment to marketing.

Partnering with a marketing agency can take some of the pressure off your shoulders, allowing you to focus on running your business while they handle things like establishing or strengthening your online presence using tactics like content marketing, email marketing, SEO, and social media.

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Google search - SEO traffic keyboard
SEO

How To Increase Your SEO Traffic (An 8-Day Planner)

There is no magic bullet or quick fix for good SEO. The algorithms that search engines use to rank sites and pages — Google’s are particularly challenging — constantly change. This negates any possible SEO “hacks” you could try.

The true key to good SEO for manufacturers is a long-term strategy that uses proven best practices but remains flexible as situations change. It doesn't matter if you're well-seasoned in the search engine marketing field or are just wrapping your head around what you need to do to get started, here's what the first few days of a 30 day plan looks like to increase your SEO traffic.

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A woman with a headscarf sitting at a computer
News Highlight

New Suppliers on Thomasnet.com for July 2020

If you're always on the lookout for new suppliers, you're in luck: we added over 600 new suppliers to our platform during June alone. We've picked out ten of the most interesting from this batch to share, including a contact lense polymer manufacturer, a marine robotic arm manufacturer, and a mask company founded in response to the pandemic. Let's dive into the list.

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News Highlight

New and Noteworthy Categories on Thomasnet.com for July 2020

The wave of reopenings across America has shifted the directions of industrial sourcing, as is reflected in our list of top suppliers during the month of June. As industry shifts, however, so do we, continuing to support businesses by adding new and pertinent categories to our collection of over 70,000 so you can source for the exact products and services you need. We're diving into our 15 favorite new categories below.

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Actionable Next Steps for Manufacturers...

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The Ultimate Guide To Marketing

The Ultimate Guide To Marketing

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