The Thomas Blog

What Is A Supplier Diversity Certification And What Are The Business Benefits

Implementing a supplier diversity program has evolved into a must-have in many U.S. companies. More stakeholders and policy makers are increasingly seeking out minority-owned, disadvantaged and small businesses. Companies that have long-standing relationships with reliable suppliers are seeing the benefits of diversity programs — and it’s making a significant impact in supply chain.

The Manufacturing Leader's Step By Step Guide To Website Testing For Increased Conversions And Marketing Automation

Ready to take your website performance to the next level? As you’ve already learned from our previous blogs, you need a mix of content marketing, SEO, and advertising campaigns to help improve your website. In particular, if you’ve been keeping up with our Manufacturing Leader’s Step By Step Guide series, by now you’ve learned how to:

How To Create An Online Product Catalog With Thomas Navigator And Connect

For manufacturers, generating high-quality leads is all about having the right data, at the right place at the right time. Having your product data in one easy-to-access place allows engineers, procurement professionals, and MROs to find exactly what they’re looking for and quickly determine whether your company may be a good fit for their project. Thomas has been helping some of the most successful industrial companies sell complex industrial parts: 

Advertise With The Thomas Industry Update Newsletter

Thomas has been dedicated to connecting industrial buyers and suppliers for more than 120 years, and our solutions today continue to drive that mission. With Thomas Industry Update Newsletter advertising, manufacturers and industrial companies have the opportunity to reach over 310k engaged readers to increase their brand, highlight new capabilities, launch a product, or announce an expansion or acquisition — whatever their business or marketing goals are.

The Manufacturing Leader’s Step By Step Guide To Driving Website Traffic

Driving qualified buyers to your website is critical to increase interest, drive leads, and grow your business. As you probably know, a page-one result on Google doesn’t happen right away — just because the content is online doesn’t mean traffic will immediately visit the page. There needs to be a strategy behind each content piece for effective promotion. If you want quality website traffic to bring you better business opportunities, there are several cost-effective ways to supplement your ongoing strategy of getting your business found online. 

Why Industrial Companies Need Content Marketing

To understand why content marketing is important to manufacturers, OEMs and distributors, let’s first examine the complete picture of the modern industrial buying process.

Industrial buying is an infinitely more complex process than it ever used to be. In the past, business relationships were forged over lunches, golf games, phone calls, and plant visits. Suppliers showcased their know-how by “talking shop” and establishing rapport in person.

New Suppliers on Thomasnet.com for June 2020

Even with the more than half million US and Canadian suppliers across Thomasnet.com^®, we continue to add details on hundreds of businesses each month. Our team of content experts added 800+ new companies over the month of May, including a turf cleaner, a stained-glass window restorer, and a sign company pivoting to product PPE. We're including the details here on ten of our favorites. 

New and Noteworthy Categories on Thomasnet.com for June 2020

Even during a pandemic, innovation continues. We also continue to add to and update our categories to keep up with the latest trends and demands. Whether you're in need of cosmetic products like private label eyelashes or reopening supplies like KN95 masks, you can now find them on our platform. We're covering our 14 newest favorites below. 

6 Tips For Revision And Self-Editing For B2B Marketers

Writing good quality content can be a lot of work, especially if your team is small or you're both the writer and editor. If you don’t consider yourself a natural writer, there are a few ways you can still create great content. Transform your mediocre rough draft into a stellar final copy by following the tips below.