The Thomas Blog

The Manufacturing Leader’s Step By Step Guide To Driving Website Traffic

Driving qualified buyers to your website is critical to increase interest, drive leads, and grow your business. As you probably know, a page-one result on Google doesn’t happen right away — just because the content is online doesn’t mean traffic will immediately visit the page. There needs to be a strategy behind each content piece for effective promotion. If you want quality website traffic to bring you better business opportunities, there are several cost-effective ways to supplement your ongoing strategy of getting your business found online. 

Why Industrial Companies Need Content Marketing

To understand why content marketing is important to manufacturers, OEMs and distributors, let’s first examine the complete picture of the modern industrial buying process.

Industrial buying is an infinitely more complex process than it ever used to be. In the past, business relationships were forged over lunches, golf games, phone calls, and plant visits. Suppliers showcased their know-how by “talking shop” and establishing rapport in person.

New Suppliers on Thomasnet.com for June 2020

Even with the more than half million US and Canadian suppliers across Thomasnet.com^®, we continue to add details on hundreds of businesses each month. Our team of content experts added 800+ new companies over the month of May, including a turf cleaner, a stained-glass window restorer, and a sign company pivoting to product PPE. We're including the details here on ten of our favorites. 

New and Noteworthy Categories on Thomasnet.com for June 2020

Even during a pandemic, innovation continues. We also continue to add to and update our categories to keep up with the latest trends and demands. Whether you're in need of cosmetic products like private label eyelashes or reopening supplies like KN95 masks, you can now find them on our platform. We're covering our 14 newest favorites below. 

6 Tips For Revision And Self-Editing For B2B Marketers

Writing good quality content can be a lot of work, especially if your team is small or you're both the writer and editor. If you don’t consider yourself a natural writer, there are a few ways you can still create great content. Transform your mediocre rough draft into a stellar final copy by following the tips below.

6 Tips For Industrial Companies To Improve Their Reputation Online

The prevalence of information and connectivity on the internet has been tremendously advantageous for both consumers and industrial buyers. Search engines and social media make it easy to find reviews about products, services and companies within a few clicks.

But what happens if that information is both negative and untrue? Worse, what if it's about your company?

How To Build Stronger Supply Chain Relationships With SMBs

Small- and medium-sized businesses (SMBs) are an essential and valuable part of the supply chain, offering levels of flexibility, cost competitiveness and responsiveness that some larger suppliers often can't match. SMBs are typically more flexible and responsive than their larger counterparts, and they allow you to take advantage of the benefits of local sourcing.

However, while procurement teams want to engage SMBs, the feeling isn't always mutual. That's because larger buying organizations make it onerous for these smaller companies to participate in the bidding process. As a result, SMBs believe it takes too much time, effort and guesswork to respond to large buyers, all for a very slim chance of winning business.

26 Must-Have Digital Marketing Apps And Tools (Including Free Ones)

In the very competitive world of marketing, it’s crucial to stay ahead of the curve. Fortunately, there are many great tools out there to help you and your team stay on top of your game and play an integral role, helping you be more productive, efficient, and strategic.

Here are some useful applications for eight critical aspects of industrial marketing areas.

How CAD Models Drive Lead Generation

Digitized information can help to make the sourcing process simpler and more efficient — especially for complex industrial parts, ultimately helping manufacturers generate more leads.

Manufacturers are increasingly optimizing their product data offerings with CAD files, drawings and configurable components, differentiating their digital customer experience from their competitors. Why? Because more engineers are downloading CAD files and demanding access to digitized product information in the formats they need to get the job done.

So if you're looking to drive more sales, read on to learn how to provide CAD models from your website.