The Thomas Blog

Choosing A B2B Marketing Automation Platform: HubSpot Vs. Pardot

To stay ahead in today’s increasingly competitive B2B marketing landscape, automation is vital. Marketing automation software allows companies to automate various marketing tasks, such as emailing specific contacts or posting on social media.

Not only is this great for eliminating the boredom factor (no more repetitive emailing jobs that leave you blurry-eyed and dazed), it’s also great for creating a more dynamic, multichannel marketing strategy. And through automated tracking and data collection, companies gain better insight into prospects, enabling them to fine-tune and personalize their offerings as needed in order to reach valuable leads.

Top SEO Questions Manufacturers & Industrials Ask

Recently, we hosted a webinar SEO 101 for Manufacturers: Targeting The Right Google Traffic. We went back to the basics and discussed the important steps manufacturers should take to get the most out of their website, content marketing, and SEO efforts. Let's take a look at the questions our audience of manufacturers and industrial companies asked at the end of the webinar and how we answered them.

Top 4 U.S. Manufacturing Challenges And How To Overcome Them

American manufacturing stands at a critical point in its long history — and how industry leaders view and react to the changing landscape will influence its future. As technology, demographics, and economic climate shift, manufacturers must innovate in order to stay competitive. Manufacturing in particular is positioned for domestic growth and, more than ever, industry leaders must guide their organizations strategically. Let’s take a look at some of the issues facing the industry through the lens of both challenges and opportunities.

How To Keep Up With Changing Technology Trends

There's plenty of coverage and chatter on IoT trends, being replaced by robots, and legacy equipment vs. digital manufacturing in our industry. That's a good thing because technology becomes more integrated with every aspect of our lives each day.

Challenges And Opportunities In Pharmaceutical Manufacturing 

As of 2018, the global pharmaceutical industry was spending approximately $150 billion every year on research and development — but sales and profits continue to decline. While many manufacturing companies have adopted technologies to innovate their shop floors and processes to increase sales and productivity, many pharmaceutical manufacturing companies are still behind in adoption. 

Thomas Introduces Thomasnet.com Registered And Verified Programs Plus Supplier Badging

Thomas has been dedicated to helping industrial buyers and suppliers to connect with each other for over 120 years. As technologies have evolved and best practices in marketing and sales have changed, we’ve grown our toolsets to help make sure that industrial distributors and manufacturers have access to solutions that drive new business. To help support manufacturers who are searching for qualified buyers in targeted industries, Thomas has created Registered and Verified Thomasnet.com Programs. 

Where Manufacturers Can Get More Ideas For Content Marketing

Coming up with perfect content marketing ideas for manufacturing companies can often be difficult. But, if you know where to look for inspiration, ideas are actually everywhere. Below are some tactics to help you and your team find success in content marketing for industrial companies. 

Ways Manufacturers Are Marketing To Prospects Searching For Critical Goods (With Examples)

Businesses are finding success by shifting their sales and marketing messaging to match what is going on in the economic and social climates. These days more than ever, it’s important for businesses to keep their communication to customers and prospects clear and consistent.

Many manufacturers operating during the COVID-19 crisis have come up with creative ways to adjust their messaging to address their customers' immediate questions, needs, and concerns. Let’s see some examples of how manufacturers and industrial companies today have shifted their marketing messaging and lead generation efforts.

The Top 10 Best Thomasnet.com Company Profiles In The East Coast

Thomasnet.com® is the number one sourcing platform to connect buyers of industrial products and services with suppliers, manufacturers, and distributors across the United States and Canada. While it's a useful tool for buyers to find suppliers, it is also a valuable advertising tool that helps suppliers sell more, increase revenue, and improve their marketing efforts. 

We've gathered the top 10 best company profiles on the east coast from the Thomas Network to show you the elements that make up a top profile in order to grow your manufacturing business.