The Thomas Blog

Ways Manufacturers Are Marketing To Prospects Searching For Critical Goods (With Examples)

Businesses are finding success by shifting their sales and marketing messaging to match what is going on in the economic and social climates. These days more than ever, it’s important for businesses to keep their communication to customers and prospects clear and consistent.

Many manufacturers operating during the COVID-19 crisis have come up with creative ways to adjust their messaging to address their customers' immediate questions, needs, and concerns. Let’s see some examples of how manufacturers and industrial companies today have shifted their marketing messaging and lead generation efforts.

The Top 10 Best Thomasnet.com Company Profiles In The East Coast

Thomasnet.com® is the number one sourcing platform to connect buyers of industrial products and services with suppliers, manufacturers, and distributors across the United States and Canada. While it's a useful tool for buyers to find suppliers, it is also a valuable advertising tool that helps suppliers sell more, increase revenue, and improve their marketing efforts. 

We've gathered the top 10 best company profiles on the east coast from the Thomas Network to show you the elements that make up a top profile in order to grow your manufacturing business. 

Increase Your Brand With The Story Of Your Manufacturing Business

Marketers and speech writers may be skilled at storytelling, but the tale of your business belongs to you — the manufacturer. With a little practice and guidance, you can tell it better than anyone else and create content that motivates buyers to choose working with you over other companies. 

Introducing Thomas Industrial Data

Business leaders in nearly every market increasingly understand that having accurate and reliable data often means the difference between winning and losing. Without reliable data on hand to inform their strategies, companies don’t have a complete picture of their market and can’t be certain that their decisions will be the right ones to put them ahead of the competition. In order to address this, companies have turned to a myriad of data providers to piece together first- and third-party data that will help them sharpen their strategies, which in turn has caused data to become one of the most valuable resources in the world.

COVID-19 Response on Thomasnet.com

To support the ongoing efforts to fight the COVID-19 pandemic, Thomas has created ways for government agencies, hospitals, and infrastructure groups to locate critical suppliers quickly, designed a volunteer system for manufacturers to respond to the call for help, and developed a central Resource Hub to keep industry professionals up to date on all critical information in real-time. Please join us in this mission.

Find critical suppliers for Respirators, PPE, Masks, Ventilators, and other products

All verified manufacturers responding to the call to support COVID-19 efforts will:

Private Label Manufacturing Website Design Examples

Many manufacturers and industrial companies know one of the best secrets to getting high-quality leads is to have a high-quality website. And with private label manufacturing seeing steady growth opportunities, we’ve rounded up the best private label manufacturing websites for inspiration for your own industrial website. 

How Manufacturers Can Stay Connected With Customers Through The Coronavirus Outbreak

To limit the coronavirus spread, many companies have gone completely virtual and the workforce in some states is required to stay at home, with the caveat of essential businesses and manufacturers exempt from these mandates. 

Although the world has seen unprecedented changes during the past few weeks, manufacturers and industrial companies need to keep their customers at the center of their business strategy now more than ever. The world we live in is incredibly digital. So for your customers that still have jobs to be done, here’s how you can take advantage of technology and stay connected with them.

Continue To Promote Your Manufacturing Business During An Economic Downturn

Many companies worry about how their business will fare in bad economic conditions, but sometimes opportune outcomes stem from times of economic uncertainty — especially for manufacturers.

With seemingly difficult economic conditions on the horizon, there are plenty of indicators that can seem at odds with one another. Recently, the stock market had its worst week since 2008 while sourcing activity for North American suppliers on Thomasnet.com saw record-breaking numbers. Based on a Coronavirus Impact survey conducted this month, over half of the manufacturers surveyed are ‘likely to extremely likely’ to bring production and sourcing back to North America and 47% of U.S manufacturers report they are now seeking domestic sources of supply — likely the reasons for sourcing surge.

New Suppliers on Thomasnet.com for April 2020

Ready to see who joined our platform this month? Our latest batch of new arrivals includes a rocket engine manufacturer, a cannabis facility certification company, and the only yarn mill in the U.S. offering yarn printing, plus more than 400 other new suppliers from across the U.S. and Canada.  We've rounded up our favorite new and noteworthy additions to the to the 500,000+ companies already on Thomasnet.com® below.