The Thomas Blog

What Is ROI In Marketing [And How To Prove It]

It is more important than ever today for marketing professionals to maximize the return on investment (ROI) for their marketing efforts. But the ability to determine a clear ROI for marketing continues to elude many companies. While there is no single solution to getting more out of your marketing, there are some marketing methods that are both more effective and easier to measure the effectiveness of.

A/B Testing Examples For Manufacturers And Industrial Companies

When was the last time you A/B tested your website? Was it last month? Last year? Never? Continuous iteration is important for driving improvements on industrial websites and to ensure your website is meeting your business goals.

A/B testing — also known as multivariate testing, iterative testing, or split testing — refers to the creation of two versions of digital marketing assets. Both versions are analyzed to identify which one delivers the best performance. The data gained from A/B testing industrial websites helps deliver the best possible experience for the end user.

What Is B2B Emotional Marketing?

Imagine the best marketing campaigns you’ve ever seen. Chances are, they all shared a common element — they evoked some sort of emotion within you. Whether it was nostalgia, laughter, jealousy, or even rage, those campaigns struck a nerve.

Now, were these marketing campaigns produced by a major brand targeting consumers? In most cases, they were — this falsely leads many to believe that emotion has no place in B2B marketing.

What To Expect When Hiring An Industrial Marketing Agency

Digital marketing is an ever-evolving practice that requires a great deal of attention and expertise. Creating comprehensive strategies across multiple digital channels can seem like a daunting task when you take into consideration the other daily challenges you’re facing running a business, especially when industrial marketing isn't your expertise. To make sure they’re creating strong marketing campaigns that accomplish specific business goals, many companies turn to marketing agencies for assistance.

New Suppliers on Thomasnet.com for December 2019

With hundreds of new companies added to Thomasnet.com® every month by our expert team of analysts, we are constantly discovering emerging businesses across the U.S. and Canada. Let's take a look at some of super-interesting businesses that joined our network over the past month, from a manufacturer of spacecraft PCBs, to the only North American consultants that measure 3D RF waves, to a CBD manufacturer founded by one of the first hemp farmers licensed in Oregon. 

Optimize Safety In Industrial Operations To Drive Productivity & Revenue

Safety in the workplace is a serious matter — especially in industrial operations. In physically demanding and/or high-risk industries like many industrial operations, the implications of such injuries can be disastrous.

The latest U.S. Bureau of Labor Statistics data shows there were more than 5,200 fatal workplace injuries across all sectors, in addition to more than 3 million total recordable cases of non-fatal work-related injuries and illnesses in 2013.

New and Noteworthy Categories on Thomasnet.com for December 2019

Some of the 70,000+ categories on Thomasnet.com® have been with us since our beginnings in 1898, but as industry has evolved, so have we. Each month we add dozens of new searchable products and services to help you source the exact solution for your needs, no matter in what year it was invented. Here we're highlighting twelve of our most noteworthy categories added over the past month, from solid rocket fuel ingredients to white label beverage products.   

Top Suppliers on Thomasnet.com for December 2019

HTTP Vs HTTPs: What's The Difference?

When you visit a web page, you naturally focus on what’s inside the browser window — the words, images, products and other elements on the page itself. However, when it comes to optimizing your own industrial website, you also need to pay attention to what’s happening up above in the address bar. That’s because the difference between having HTTP and HTTPS in your address can have big implications for your business.