The Thomas Blog

Why It's Important To Know Your Audience: The Key Role Of Buyer Personas

Imagine a trade school instructor working with a brand-new class of students and jumping right into the finer points of programming a 5-axis CNC machine. Or a presenter at an executive seminar who just goes over the basic concept of a balance sheet. Neither one would make much of an impact on the audience, and it is likely the presentation would only be memorable for the worst of reasons.

Both the instructor and presenter failed because they didn’t know their audience, and therefore couldn’t address the audience’s needs.

How To Increase Sales For A CNC Machine Shop

The total industry market for CNC machining is expected to continue growing through 2024. But reaching target customers isn’t the same as it used to be for CNC machine shops. Industrial buying habits are simply changing. So what can CNC machine shops do to help increase sales?

SEO Vs. SEM Vs. PPC For Manufacturers: What’s The Difference?

The industrial manufacturing sector is constantly seeing new technological innovations and advancements as businesses compete to stay ahead of the competition and at the forefront of their industry. Similarly, digital B2B advertising and marketing practices undergo the same rapid rate of change and advancement. But with so many options and platforms available today, getting started can be daunting — especially if you're new to the industrial marketing world.

Some of the most common questions we field at Thomas involve a slew of acronyms — SEO, SEM, and PPC: What’s the difference between SEO, SEM, and PPC, and what can they do for my company?

Thomasnet.com® Buyer Experience Updated with Thomas Account Features

At Thomas, we understand that having an easy way to search, evaluate, and connect with top suppliers is key to getting your job done. After speaking to thousands of industrial professionals, we are excited to launch the new Thomas Account to meet your sourcing needs. Thomas Account is equipped with a suite of free and powerful sourcing tools that make supplier discovery a breeze, plus an intuitive dashboard to help you organize important information, including ways for you to manage your data and privacy settings.

 

Reshoring Is Creating Opportunities For North American Manufacturers

Why are reshoring efforts accelerating?

With the ongoing COVID-19 pandemic and heightened global trade tensions, companies in North America are working to reshore and find more localized supplier partners to create resilient supply chains. For manufacturers, service companies, and distributors in the United States & Canada, this means there will be an increase in the number of opportunities that become available in the form of supplier evaluations from new buyers.

How To Become A Private Label Manufacturer

We hear from our manufacturing customers that they want to break into a new industry or find a hidden market. But without finding out what the Total Available Market is, you could be going after something that’s not there. Luckily for those looking to tap into the private label industry, there’s an opportunity for growth. Demand from buyers seeking private label manufacturers has grown 45% on Thomasnet.com YoY/QoQ/MoM.

Suppose you’re planning on extending your services to private labeling and targeting industries that use private labels. How can you drive growth, through both new business and growth of existing customers?

For Manufacturers: 5 Ways To Differentiate Yourself From Competition

The primary goal of an industrial content marketing strategy is to get your company noticed and grab the attention of potential customers. To do that, you have to differentiate yourself. But, of course, your competition is trying to accomplish the exact same thing. So with everyone striving to stand out, how do you actually get that done? You need the right approach to digital marketing, and you need to tailor your efforts to match your unique goals and needs. But what does that entail?

New and Noteworthy Categories on Thomasnet.com for August 2020

No matter what circumstances affect industry, no force can stop our sector's innovation. This month's crop of new headings includes products born of the pandemic like contact tracing software, as well as older trends that continue to grow despite the pandemic, like private label cosmetics. We’ve chosen our 15 favorite new categories added over the month of July to explore with you.

New Suppliers on Thomasnet.com for August 2020

Our newest companies added during the month of July build on a lot of recent innovations and developments: their offerings range from ocean-based green energy to augmented reality training to COVID-19 tax break help. Want to find out more? We've sorted through them all to bring you our ten favorites below.