The Thomas Blog

Thomas network industrial buyers
Sourcing

Who Are The Industrial Buyers On The Thomas Network?

You know who your target customers are. 

You know what you can do for them and why they should choose you over your competition.

As for when you'd like them to contact you? ASAP would be nice, right?

The only problem is, you don't know where they all are. 

The good news is we do. Your prospective buyers are on our platform and enables you to engage industrial in-market buyers at every possible touchpoint in the buying process.

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Filming company profile video
Video Marketing

How To Create A Company Profile Video (For Manufacturers)

More marketers are investing in videos to share customer success stories, promote products or services, and increase their brand — most importantly, videos help sell. According to HubSpot’s 2020 Not Another State Of Marketing Report, video is the #1 form of media used in content strategy today. Here are some other fast facts:

  • Video marketers get 66% more qualified annual leads
  • Video marketing efforts can achieve a 54% increase in brand awareness
  • Marketers that use video content grow revenue 49% faster than those who don’t

With a company profile video, manufacturers can simply engage more buyers and turn them into customers.

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A smiling black female engineer with a construction helmet holding a tablet
News Highlight

New Suppliers on Thomasnet.com for October 2020

In the past year alone, we've added nearly 6,000 new companies to Thomasnet.com® to help industrial professionals like you find the exact suppliers you're looking for. That's a big number, but it's all a part of our work to grow industry through thick and thin. This month we're showing off our favorite 10 of the latest batch to join the platform below, ranging from PPE suppliers to manufacturers of glowing paint. 

 

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Smiling asian engineer with a construction helmet holding a tablet
News Highlight

New and Noteworthy Categories on Thomasnet.com for October 2020

Here at Thomas, we offer all kinds of amazing resources to help industrial professionals source for what they need, from the latest news to industrial guides to a direct connection with more than half a million B2B companies. Here, we're showcasing some of our latest additions to another asset: new categories to search in and source from.

This month, in addition to our favorite overall categories added over the previous month, we're also featuring nine categories of products and services related to wildfire fighting. This way we hope to better enable those who are dealing with the fires to source for what they need. We'll be diving into details on these fire-related categories first.

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mistakes that job shops make
Manufacturing and Industrial

6 Common Mistakes That Job Shops Make

For more than 120 years, Thomas has created trusting relationships with thousands of successful job shop owners from coast to coast. Job shops across America form the backbone of the country’s economy. Unfortunately, even though they may have the right skills, equipment, and people, it’s not rare to see a job shop fail. 

In this blog post, we'll review the common mistakes job shops make and some anecdotal insights directly from job shop owners and managers.

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Buying activity for packaging materials
Manufacturing and Industrial

Buying Activity for Packaging Materials in 2020

Buyers are actively searching for new supplier partners for their packaging materials needs in 2020

Buying activity from engineers & procurement professionals sourcing on Thomasnet.com has seen strong growth in 2020 for the packaging materials space. At a glance, the following major sourcing KPIs have seen a YoY increase vs. 2019:

  • The number of sourcing sessions for packaging materials has grown by 25% 
  • The number of RFIs submitted directly to suppliers through Thomasnet.com grew 140% 
  • The number of supplier evaluations taking place on the Thomasnet.com company profiles of packaging material suppliers grew by 55% 

2020 Sourcing Activity for Packaging Materials

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Use digital marketing to get customers in the defense industry
Marketing Strategy

How To Use Digital Marketing To Get Customers In The Defense Industry

To help the manufacturing industry be appropriately equipped for change, we launched Thomas Industrial Data earlier this year.

Our sourcing activity data coupled with our Thomas Industrial Survey results, reveals interesting insights with North American suppliers shifting their businesses to meet the new normal.

  • 55% of survey participants being likely to very likely to invest in Production Performance Automation in the next 12 months
  • 69% of companies across the manufacturing and industrial sectors are likely to bring manufacturing production and sourcing back to North America
  • 12% increase in website usage by manufacturers and industrial companies to connect with more buyers and customers
There are reports of businesses closing down, or industries with drops of profits, while others forecast a more favorable outcome. For the aerospace and defense industry, anonymized sourcing activity across Thomasnet.com paints a picture of a rapidly evolving field. Read More »
Manufacturing and Industrial

Manufacturing Day 2020: STEM Resources for High School and College Students

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Actionable Next Steps for Manufacturers...

Free Missed Opportunity Report

Free Missed Opportunity Report

See which buyers are searching Thomasnet.com for the products & services you specialize in.

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The Ultimate Guide To Marketing

The Ultimate Guide To Marketing

Learn about all the Digital Marketing Tactics that are Driving Growth for Manufacturers in 2021

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