How A Manufacturer's Logo Design Engages Buyers

Think of some household items you often use — Bounty paper towels, Dawn dish soap, Jif’s peanut butter? The products are almost synonymous with the company name. 

Building this recognition takes time and effort with brand marketing, but goes a long way in establishing trust with prospects and customers. In some cases, the first impression a prospect sees of your brand will be through your logo — so first impressions matter. Here are a few reasons why a manufacturer’s logo’s visual elements make a difference for growth.

For Manufacturers: How Sales & Marketing Pros Can Build Effective Email Prospect Lists

Email marketing continues to be one of the top tactics used by marketers to stay connected with customers and build relationships with new ones. According to Campaign Monitor, email marketing has the highest return on investment for small businesses.

While there are a number of factors that go into a high-performing email, what’s key is a good email prospect list.

Here are basic steps manufacturers and industrials can follow to build an effective prospect list for email marketing campaigns.

6 Marketing Challenges Manufacturers Struggle With (And How To Fix Them)

In the early days of the internet, few manufacturing companies dedicated resources to online marketing. This created a distinct competitive advantage for early adopters of digital marketing efforts to increase market share.

Today, most manufacturers have invested resources in at least some digital engagement form, even if those efforts are limited to a website or directory listing. But some manufacturers are still finding themselves challenged selling new business and bringing on new customers. 

Here are the most common marketing challenges manufacturers struggle with and how to fix them.

The Ultimate List Of B2B Manufacturing Marketing Statistics

Like macaroni and cheese or a song and a dance, some things work better together — even marketing and sales. Without alignment, it hurts your business across the board, and it doesn't just hit one of your departments. A study from Forrester found that 43% of CEOs believed that misalignment had cost them sales. Furthermore, according to Forrester Research, companies that take the time to properly engage and nurture leads improve their sales outreach at a rate of 50% while spending 33% less.

SEO For CNC Machine Shops

In the crowded marketplace of CNC machine shops, it’s becoming more and more important to stand out on search engines. Ranking on the first page of Google for valuable terms allows a business to bring in new customers, but it’s not always obvious what search engines prefer.

Inbound Marketing vs Traditional Marketing: For Manufacturers & Industrials

Industrial marketing and advertising have come a long way over the years. In the past, buyers were relatively uninformed about their options; they simply didn’t have access to the wealth of information they do now. They couldn’t turn to Google for company reviews and testimonials, and they couldn’t access company websites for easy comparison, quote requests, and general industry information.

The Manufacturing Leader’s Step By Step Guide To Building A Strong Digital Presence

One of the most significant changes in the digital space is that people are becoming so conditioned by the digital experience in their personal lives, they are beginning to expect the same level of ease and satisfaction when dealing in a professional capacity. 

New Suppliers on Thomasnet.com for December 2020

2020 has been a year of radical changes across North America and the world at large. Throughout it all, we've been adapting with you to support your business no matter what, from timely coverage of industrial news to resources like our COVID-19 Response Suppliers to continuing our day-to-day work of adding new companies for your sourcing. We're covering ten of the most interesting new additions to our platform in more detail below. 

New and Noteworthy Categories on Thomasnet.com for December 2020

Our holiday gift to you this month? 40+ shiny new categories to give your sourcing a boost year-round. From depth filter cartridges to portable hand washing stations to SMT flexible circuits, we're wrapping up 2020 by exploring 13 of our newest favorites added to Thomasnet.com® over the past month.