The Thomas Blog

6 B2B Ecommerce Website Examples To Help You Sell More In 2021

Today, if you want to sell direct to consumers, you need to create a smooth online user experience that instills feelings of trust in your products and services. For industrial distributors, this means designing their website to include a comprehensive, digital product catalog. Engineers and sourcing professionals expect the websites they do business with to provide the same experience as personal shopping websites like Amazon or Target.

The Evolution Of 3D Printing

From reducing costs to increasing efficiency to spurring innovation, many people are excited about the impact that 3D printing will have on the future of manufacturing. However, the truth is, it already has made a significant impact on the industry.

Take a look back at the evolution of 3D printing to see how the phenomenon started and how it has helped the manufacturing industry evolve.

How To Grow Your Packaging Company Online

The packaging industry is expected to continue growing through the new year. In early October 2020, we reported the following major sourcing KPIs for packaging materials seeing a YoY increase vs. 2019:

• The number of sourcing sessions for packaging materials has grown by 25% 
• The number of RFIs submitted directly to suppliers through Thomasnet.com grew 140% 
• The number of supplier evaluations taking place on the Thomasnet.com company profiles of packaging material suppliers grew by 55% 

Here are some ways to ensure your packaging company’s growth plans remain on track.

8 Reasons It’s Great To Work In Manufacturing

The manufacturing industry is one of the largest and most influential sectors of the United States economy. According to ACS estimates, the number of people employed in the Manufacturing Industry Sub-Sector has been growing at a rate of 0.41%, from 15.4M people in 2017 to 15.5M people in 2018.

But what is it like for the millions of people who actually work in the industry? The truth is, it's pretty fantastic. Here are some reasons why:  

How A Manufacturer's Logo Design Engages Buyers

Think of some household items you often use — Bounty paper towels, Dawn dish soap, Jif’s peanut butter? The products are almost synonymous with the company name. 

Building this recognition takes time and effort with brand marketing, but goes a long way in establishing trust with prospects and customers. In some cases, the first impression a prospect sees of your brand will be through your logo — so first impressions matter. Here are a few reasons why a manufacturer’s logo’s visual elements make a difference for growth.

For Manufacturers: How Sales & Marketing Pros Can Build Effective Email Prospect Lists

Email marketing continues to be one of the top tactics used by marketers to stay connected with customers and build relationships with new ones. According to Campaign Monitor, email marketing has the highest return on investment for small businesses.

While there are a number of factors that go into a high-performing email, what’s key is a good email prospect list.

Here are basic steps manufacturers and industrials can follow to build an effective prospect list for email marketing campaigns.

6 Marketing Challenges Manufacturers Struggle With (And How To Fix Them)

In the early days of the internet, few manufacturing companies dedicated resources to online marketing. This created a distinct competitive advantage for early adopters of digital marketing efforts to increase market share.

Today, most manufacturers have invested resources in at least some digital engagement form, even if those efforts are limited to a website or directory listing. But some manufacturers are still finding themselves challenged selling new business and bringing on new customers. 

Here are the most common marketing challenges manufacturers struggle with and how to fix them.

The Ultimate List Of B2B Manufacturing Marketing Statistics

Like macaroni and cheese or a song and a dance, some things work better together — even marketing and sales. Without alignment, it hurts your business across the board, and it doesn't just hit one of your departments. A study from Forrester found that 43% of CEOs believed that misalignment had cost them sales. Furthermore, according to Forrester Research, companies that take the time to properly engage and nurture leads improve their sales outreach at a rate of 50% while spending 33% less.

SEO For CNC Machine Shops

In the crowded marketplace of CNC machine shops, it’s becoming more and more important to stand out on search engines. Ranking on the first page of Google for valuable terms allows a business to bring in new customers, but it’s not always obvious what search engines prefer.