The Thomas Blog

3 Reasons Manufacturers Should Work With A HubSpot Diamond Partner Agency

If you’ve decided it’s time to get on board with partnering with a marketing agency to grow your business better and more efficiently, congratulations! You’re on the right track to use digital marketing to be ahead of competitors and get more qualified leads your sales team will appreciate.

During your evaluation process vetting through marketing agencies, you may have come across some that are HubSpot partners. While all marketing agencies can produce results, some are equipped differently than others. Let’s go through the reasons why manufacturers and industrial companies should partner with a HubSpot Diamond Partner Agency.

Inbound Marketing ROI: For Industrial Companies & Manufacturers

As the digital world continues to shape the industrial world, marketing budgets shift from trade shows to online efforts. According to Engineering.com's annual survey of engineering marketers, twice as many respondents reported that their budgets were growing rather than shrinking in 2017. The latest Thomas Industrial Survey assessing the ongoing impacts of COVID-19 on North American manufacturing revealed that 21% of companies are less likely to invest in trade shows while the use of webinars & virtual events (20%), search & social media (14%), and website (12%) all increased in light of COVID-19. 

Like with any investment, marketers and manufacturing companies want to ensure that they receive a positive return. We’ve outlined the effectiveness of inbound marketing in tracking ROI and why it's important for manufacturers and industrial companies today.

The Value of Client Testimonials And Case Studies

According to Search Engine Land, 85% of today’s consumers read more than 10 reviews before they develop confidence in a brand. 

Aside from having an up-to-date website with detailed product and company information and having examples of your products and services in action, it would help if you had testimonials from happy customers to make you stand out among your competitors.

4 Industrial Distributor Website Examples That Increase Sales

Today, as an industrial distributor, your website needs as much attention as your commitment to your partners. In fact, according to a Thomas industrial survey, 73% of B2B buyers surveyed said they pay attention to a supplier’s website. And as expected, there is a 12% increase in website usage by manufacturers and industrial companies to connect with more buyers and customers.

The industrial distributor industry plays an essential role in the economy. In 2015, they generated $2.5 trillion in revenue in the United States, growing about 1.2% annually. Those who will continue to grow the industry can scale, enhance their digital platforms, and provide a seamless customer experience.

New and Noteworthy Categories on Thomasnet.com for November 2020

We've added nearly 300 new categories during the month of October, each one carefully researched and precisely worded to aid you in finding the products and services you need. From cyber security services to high voltage feedthroughs to organic plant-based supplements, we're highlighting 15 of our favorite new well-designed categories below.

Pitching Digital Marketing To Your Manager (For Manufacturers)

Digital marketing has become the most scalable, measurable, and effective channel to drive sales. As technology continues to advance and marketing best practices evolve, industrial companies are continuing to adopt digital marketing tactics at a much higher velocity — further sped up in 2020 by COVID-19 and the cancellation of trade shows. Thus, more manufacturers are using digital marketing to match their competitor’s ability to connect with buyers in the digital space.

New Suppliers on Thomasnet.com for November 2020

With over half a million listings across Thomasnet.com®, you may not have noticed all of the new companies making their debut on our platform over the past month. That's why we're stepping in to show off our ten newest favorites. From manufacturing products for people with special needs to providing AI-based pandemic checks on employees, we hope our newest additions to the platform will help you find what you're looking for even more easily.

Why Brand Marketing Is Important For Manufacturers

When it comes to branding, the major players probably come to mind first — Amazon, Coca-Cola®, Disney, and so on. The strength of their name recognition is immense. When these names come up, you immediately see their logo, and even if the logo doesn’t bully its way into your brain, you at least know what they’re selling. It doesn’t matter whether you consume their products or not; you know them. They’ve seared your mind with a branding iron. (See what we did there?)

Many manufacturing and industrial companies, however, don't think that they need to worry about branding. Some still prefer to rely on word of mouth marketing and referrals to attract new business, and they feel that branding isn't important in their space. 

But there's a better way to grow your business.

Environmentally-Friendly Green Manufacturers Committed To Sustainability

These days, consumers demand businesses to be "green" — from green packaging to green solutions to green food — a green company offers sustainable or renewable products or operates in an environmentally-friendly way. Adopting environmentally friendly processes and energy-efficient practices has numerous business benefits and are already at the center of many corporate social responsibility policies and marketing strategies. 

Let's take a look at some small business manufacturers who are committed to sustainability and green manufacturing.