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Shawn Fitzgerald

Shawn Fitzgerald is Vice President of Marketing at Thomas. He is responsible for leading all marketing efforts for the Thomas family of companies, including THOMASNET.com, Thomas Marketing and Thomas Enterprise.

Author's Recent Posts

How Do I Get More Leads For My Sales Team?

The sales team needs more new leads. There’s no way around it. They’ve exhausted their existing relationships, and the lists you’ve bought for cold calling aren’t worth the paper that they’re printed on. The magazine ads aren’t working, and the tradeshow traffic has dried up. You’re really trying to get the website going, but you’ve hit a wall. You’re converting about 1-3% of your existing website traffic to leads, but this isn’t enough to keep the team busy and revenue growing. Sound familiar?

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I Need More Traffic Quickly! Two Tactics to Defend Your Business From “Mobilegeddon”

By this time you’ve reviewed your website to see if your business will be impacted by Google’s “Mobilegeddon” and if you haven’t, stop everything and read this.

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How to Fix Your Mobile Issues Before Google's Next Update

You know that nudge I gave you last month about fixing the mobile issues with your website ASAP? Well, if you haven’t already taken my advice, it’s better now than never — because Google officially announced April 21 as mobile Armageddon.

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Content is King: SEO for Manufacturing Companies

“I have a page for that but I’m not No. 1 on Google. Why?” “Wait, where do I need links from?” "Social media helps, right?" "I offer that product — why am I not ranking higher?"

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This Next Algorithm Change Will Impact Your Revenue

Did you get one of these messages from Google Webmaster Tools recently about your website?  

Oh, boy. Do you know what this means? It means that unless you fix your site you will most likely wake up one day and find it removed from mobile search results on Google. I work with many industrial service and manufacturing companies that garner as much as 30% of their overall traffic from mobile. Losing this traffic can have very real implications to your sales team and your bottom line. 

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The $4.5 Million Question: Why Do Super Bowl Advertisers Spend So Much?

It’s Super Bowl week, and if you can’t tell, I’m pretty excited for the big game! I’ve already taken a buyer’s-side look at the supply chain for those necessities that the fans at your Super Bowl party can’t do without, from corn chips to foam fingers. As a supplier, there’s plenty of Sunday action for you, too – and not just on the field. Let’s take a look at what those big-deal Super Bowl ads have to offer any sized company trying to grow their business. 

Smaller companies want to get in the starting lineup.
For lesser-known companies, an ad in the Super Bowl is an attention-grabbing way to say, “Here we are.” It’s expensive, but that’s the point – showing potential customers that they’re a company that’s made it to the main stage, and is worthy of their consideration and business.

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Who’s Really Supplying Your Super Bowl Tailgate Party?

With Super Bowl Sunday just around the corner, amped up fans are actively searching for products that will make their tailgate parties worthy of the occasion. As any fan can tell you, the whole experience comprises a lot more than chips and dip – though that’s a good place to start. Here, I’ve gathered some of the top items for your tailgate list, along with some fun facts about each.

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What's the real impact of low oil prices?

Admit it.  Last time you went to the gas station and filled up the car you were pretty happy.  Maybe you even gave your friend riding shotgun a little high five? Of course you did!  We are currently enjoying the lowest gas prices since 2009, with trends pointing toward an average price of gas for the US below $2/gallon. That long drive to visit the family is looking more affordable every day. Pretty cool, right?

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Seven Steps to Achieving Smart Growth

Growing your business means different things to different people, and it’s all about your goals. You may just be looking to increase orders to reach maximum capacity for your equipment on hand, or you may have a five-year plan to double your business and expand your facility. Whatever your growth goals are, the key to success is to “grow smart.” Here are seven simple ways to do that.

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