The Thomas Blog

What Is B2B Emotional Marketing?

Imagine the best marketing campaigns you’ve ever seen. Chances are, they all shared a common element — they evoked some sort of emotion within you. Whether it was nostalgia, laughter, jealousy, or even rage, those campaigns struck a nerve.

Now, were these marketing campaigns produced by a major brand targeting consumers? In most cases, they were — this falsely leads many to believe that emotion has no place in B2B marketing.

HTTP Vs HTTPs: What's The Difference?

When you visit a web page, you naturally focus on what’s inside the browser window — the words, images, products and other elements on the page itself. However, when it comes to optimizing your own industrial website, you also need to pay attention to what’s happening up above in the address bar. That’s because the difference between having HTTP and HTTPS in your address can have big implications for your business.

How To Outperform Competitors With Better Product Experience Management

Online sales giants have forever changed the way buyers buy. Whether the buyer is a consumer looking for shoes, or a design engineer looking for an actuator, the expectation is that the product they’re looking for is easy to find, with detailed information that makes it easy to evaluate and compare that product with similar and competing products. 

The Changing Face of Thanksgiving Weekend and How it Relates to Manufacturing’s SMBs

You’ve likely read numerous headlines by now telling you which stores will be open on Thanksgiving Day. You also probably read some stories about retailers that have chosen to stay closed on this national holiday.

But beyond that, there’s another movement taking shape that asks consumers to avoid the crowd altogether and head to your local mom-and-pop stores on Small Business Saturday.

A Veteran's Manufacturing Story

There are an estimated 230,000-245,000 enlisted service members who separate from the military each year. 

More than 70 years ago, Richard McCarthy was in the middle of such a transition. After serving in the Pacific during World War II, the 21-year-old veteran headed back home to Pennsylvania, eager to start the next phase of his life. He not only did that; he started a career, a business, and a legacy for his family.  

Here is his story.

7 Online Programs For Supply Chain Management And Manufacturers

The manufacturing and supply-chain industry has been going through a transformation, with concepts like IoT, additive manufacturing, and e-commerce quickly advancing the industry. With these new technologies come new skills that manufacturers and supply chain professionals need to learn.

Fortunately, many manufacturers and supply chain professionals can refresh their skill set from the convenience of their own homes with online courses. Whatever your career goals are, there are online course options to help you along your career path.

Learn How to Reset Password on Thomasnet.com

Wonder how you can reset your password on Thomasnet.com? Follow our easy step-by-step guide.

How To Successfully Make A Career Change Into Supply Chain

Deciding what you want to do with your life can be overwhelming, especially when that decision is made early in your career. In fact, an astounding majority of people don’t find their calling right away and trends are showing people are no longer working for one company their whole career — the average person changes jobs an average of 12 times during his or her career. 

But making that switch can be daunting and confusing. There are so many options, and the wrong move can set you back in your career and in your finances.

However, switching to supply chain can be a great option. The field is broad enough to be a fit for people with a variety of technical and soft skills. It's also a growing industry, with millions of new employees being added to the workforce.   

Leveraging Omni-Channel Marketing For B2B

Today’s marketing world is filled with many terms and buzzwords. From acronyms like “KPI” and “CTR” to rising industry trends like “big data” and “hyperlocal,” sales and marketing leaders in the manufacturing space constantly find buzzwords left and right. So when you come across the word “omni-channel,” you may be quick to dismiss it.

That would be a mistake.