The Thomas Blog

Introducing Thomas Industrial Data

Business leaders in nearly every market increasingly understand that having accurate and reliable data often means the difference between winning and losing. Without reliable data on hand to inform their strategies, companies don’t have a complete picture of their market and can’t be certain that their decisions will be the right ones to put them ahead of the competition. In order to address this, companies have turned to a myriad of data providers to piece together first- and third-party data that will help them sharpen their strategies, which in turn has caused data to become one of the most valuable resources in the world.

Private Label Manufacturing Website Design Examples

Many manufacturers and industrial companies know one of the best secrets to getting high-quality leads is to have a high-quality website. And with private label manufacturing seeing steady growth opportunities, we’ve rounded up the best private label manufacturing websites for inspiration for your own industrial website. 

The Basics Of A/B Testing For Manufacturers And Industrial Companies

Much like the machines on your shop floor, you want to make sure that your industrial marketing is working to its full potential and producing results you expect. A/B testing (also referred to as split testing, multivariate testing, or iterative testing) can help you continuously update your online marketing efforts to ensure maximum ROI.

Not familiar with the term, or curious how A/B testing works? Here’s a basic overview.

What Is ROI In Marketing [And How To Prove It]

It is more important than ever today for marketing professionals to maximize the return on investment (ROI) for their marketing efforts. But the ability to determine a clear ROI for marketing continues to elude many companies. While there is no single solution to getting more out of your marketing, there are some marketing methods that are both more effective and easier to measure the effectiveness of.

What Is B2B Emotional Marketing?

Imagine the best marketing campaigns you’ve ever seen. Chances are, they all shared a common element — they evoked some sort of emotion within you. Whether it was nostalgia, laughter, jealousy, or even rage, those campaigns struck a nerve.

Now, were these marketing campaigns produced by a major brand targeting consumers? In most cases, they were — this falsely leads many to believe that emotion has no place in B2B marketing.

HTTP Vs HTTPs: What's The Difference?

When you visit a web page, you naturally focus on what’s inside the browser window — the words, images, products and other elements on the page itself. However, when it comes to optimizing your own industrial website, you also need to pay attention to what’s happening up above in the address bar. That’s because the difference between having HTTP and HTTPS in your address can have big implications for your business.

How To Outperform Competitors With Better Product Experience Management

Online sales giants have forever changed the way buyers buy. Whether the buyer is a consumer looking for shoes, or a design engineer looking for an actuator, the expectation is that the product they’re looking for is easy to find, with detailed information that makes it easy to evaluate and compare that product with similar and competing products. 

The Changing Face of Thanksgiving Weekend and How it Relates to Manufacturing’s SMBs

You’ve likely read numerous headlines by now telling you which stores will be open on Thanksgiving Day. You also probably read some stories about retailers that have chosen to stay closed on this national holiday.

But beyond that, there’s another movement taking shape that asks consumers to avoid the crowd altogether and head to your local mom-and-pop stores on Small Business Saturday.

A Veteran's Manufacturing Story

There are an estimated 230,000-245,000 enlisted service members who separate from the military each year. 

More than 70 years ago, Richard McCarthy was in the middle of such a transition. After serving in the Pacific during World War II, the 21-year-old veteran headed back home to Pennsylvania, eager to start the next phase of his life. He not only did that; he started a career, a business, and a legacy for his family.  

Here is his story.