The Thomas Blog

Why Industrial Companies Need Content Marketing

To understand why content marketing is important to manufacturers, OEMs and distributors, let’s first examine the complete picture of the modern industrial buying process.

Industrial buying is an infinitely more complex process than it ever used to be. In the past, business relationships were forged over lunches, golf games, phone calls, and plant visits. Suppliers showcased their know-how by “talking shop” and establishing rapport in person.

6 Tips For Industrial Companies To Improve Their Reputation Online

The prevalence of information and connectivity on the internet has been tremendously advantageous for both consumers and industrial buyers. Search engines and social media make it easy to find reviews about products, services and companies within a few clicks.

But what happens if that information is both negative and untrue? Worse, what if it's about your company?

How CAD Models Drive Lead Generation

Digitized information can help to make the sourcing process simpler and more efficient — especially for complex industrial parts, ultimately helping manufacturers generate more leads.

Manufacturers are increasingly optimizing their product data offerings with CAD files, drawings and configurable components, differentiating their digital customer experience from their competitors. Why? Because more engineers are downloading CAD files and demanding access to digitized product information in the formats they need to get the job done.

So if you're looking to drive more sales, read on to learn how to provide CAD models from your website.

5 Steps To Get High-Quality Leads With CAD Assets

If you're keeping up with the latest manufacturing lead generation strategies, you may have already heard that up to 88% of businesses ultimately buy the part after downloading a CAD model. CAD files are proven to generate high-quality sales leads. But are you fully embracing them as a marketing asset or are you only sending them by request from sales? Not sure? Let's walk through the basic model of using CAD files for high-quality lead generation. 

Top 4 U.S. Manufacturing Challenges And How To Overcome Them

American manufacturing stands at a critical point in its long history — and how industry leaders view and react to the changing landscape will influence its future. As technology, demographics, and economic climate shift, manufacturers must innovate in order to stay competitive. Manufacturing in particular is positioned for domestic growth and, more than ever, industry leaders must guide their organizations strategically. Let’s take a look at some of the issues facing the industry through the lens of both challenges and opportunities.

7 Ways Thomas Can Help You Supercharge Industrial Sourcing

Here at Thomas, we've been powering North America’s largest and most active network of B2B buyers and industrial/commercial suppliers for more than 120 years. We understand the challenge of finding the best and most reliable suppliers.

That's why we developed the Thomas Network to help you search for qualified manufacturers, distributors, and service companies. Searching on Thomas is free, and for the best experience we recommend that you register so you can have full access to view suppliers’ certifications and download white papers. We know you're busy, so let us quickly walk you through our top eight features you can try today:

Thomas Introduces Thomasnet.com Registered And Verified Programs Plus Supplier Badging

Thomas has been dedicated to helping industrial buyers and suppliers to connect with each other for over 120 years. As technologies have evolved and best practices in marketing and sales have changed, we’ve grown our toolsets to help make sure that industrial distributors and manufacturers have access to solutions that drive new business. To help support manufacturers who are searching for qualified buyers in targeted industries, Thomas has created Registered and Verified Thomasnet.com Programs. 

Ways Manufacturers Are Marketing To Prospects Searching For Critical Goods (With Examples)

Businesses are finding success by shifting their sales and marketing messaging to match what is going on in the economic and social climates. These days more than ever, it’s important for businesses to keep their communication to customers and prospects clear and consistent.

Many manufacturers operating during the COVID-19 crisis have come up with creative ways to adjust their messaging to address their customers' immediate questions, needs, and concerns. Let’s see some examples of how manufacturers and industrial companies today have shifted their marketing messaging and lead generation efforts.

Introducing Thomas Industrial Data

Business leaders in nearly every market increasingly understand that having accurate and reliable data often means the difference between winning and losing. Without reliable data on hand to inform their strategies, companies don’t have a complete picture of their market and can’t be certain that their decisions will be the right ones to put them ahead of the competition. In order to address this, companies have turned to a myriad of data providers to piece together first- and third-party data that will help them sharpen their strategies, which in turn has caused data to become one of the most valuable resources in the world.