The Thomas Blog

2020 Industrial Marketing Benchmarks For Manufacturers & Distributors

Thomas has been the market leader in the industrial space for more than 120 years helping manufacturers, industrial distributors, and service providers reach in-market buyers and grow their businesses. With a mission to make constant improvements for all our customers coupled with our 120+ years of experience, we thought it might be helpful to give you some benchmarks for your online lead generation efforts.

Brand Awareness Campaigns To Boost Your Inspiration From Manufacturing Companies

As a manufacturing professional, you’re more than familiar with industrial companies large and small. But if you ask someone who isn’t intimately involved in the space which company he or she thinks of in relation to manufacturing, the results will surely be limited. Perhaps a couple of the biggest names will come to mind. 

These companies are well-known because they’ve created a name for themselves over the years. They’ve spread awareness about their products and services, and now they’re ubiquitous and prevalent in people’s minds. 

But manufacturing is changing, as anyone in the space will tell you. The population of young people entering the industry is different than it was just a few years ago, automation is increasing, and the landscape is shifting with no end in sight. Marketing for this field has also had to change. The biggest names in the industry have been successful with this, but now smaller manufacturers are turning to industrial marketing experts to get their business found too.

SEO Best Practices For Environmental Systems Manufacturers

More businesses are turning to online tactics to get their businesses found by more customers — but once you create a strong online presence, how do you continue building the traffic? 

We always suggest beginning with your goals first. What are your marketing goals trying to accomplish? Setting goals ensures you’re maximizing your effectiveness and ensures you can tie them to measurable results. Once you've established clear goals, communicate them with your team, designer, or industrial agency.

For environmental systems manufacturers, today's global pandemic situation presents valuable business opportunities for growth. Here are tips to take your website traffic to the next level and increase your reach to more buyers.

Industrial Trade Show Canceled? You Can Still Generate Leads With Digital Marketing Efforts

As the cancellation of trade show events this year causes a ripple across industries, manufacturers and industrial companies who were planning on attending or exhibiting at the events are left with extra budget. Despite the cancellations, there are still opportunities for manufacturers to make meaningful business connections. With digital marketing, businesses can still push toward the lead generation and networking goals they made prior to cancellations. 

For Marketing Agencies: Drive More Business For Your Industrial Clients & Become A Certified Thomas Agency or Reseller

Thomas has been the market leader in the industrial space for over 120 years helping manufacturers, industrial distributors, and service providers reach in-market buyers and grow their businesses. Our marketing, advertising, and product data solutions are engineered to work together at each step of the industrial buying process to grow visibility and traffic, generate new leads, and drive new business for companies of all sizes in the industrial market.

6 Risks Of Exporting Manufactured Goods — And How To Avoid Them

With the economic downturn, tariffs, and trade impacting the supply chain, a lot of the discussion has focused on the importing of goods and services. However, U.S. exporters must recognize the risks that may occur when attempting to seize the trade potential in foreign clients and customers. From leaving the port to cracking into a new market, the trade of manufactured goods faces both logistical and abstract challenges at every step along the way. 

What Is A Supplier Diversity Certification And What Are The Business Benefits

Implementing a supplier diversity program has evolved into a must-have in many U.S. companies. More stakeholders and policy makers are increasingly seeking out minority-owned, disadvantaged and small businesses. Companies that have long-standing relationships with reliable suppliers are seeing the benefits of diversity programs — and it’s making a significant impact in supply chain.

The Manufacturing Leader's Step By Step Guide To Website Testing For Increased Conversions And Marketing Automation

Ready to take your website performance to the next level? As you’ve already learned from our previous blogs, you need a mix of content marketing, SEO, and advertising campaigns to help improve your website. In particular, if you’ve been keeping up with our Manufacturing Leader’s Step By Step Guide series, by now you’ve learned how to:

How To Create An Online Product Catalog With Thomas Navigator And Connect

For manufacturers, generating high-quality leads is all about having the right data, at the right place at the right time. Having your product data in one easy-to-access place allows engineers, procurement professionals, and MROs to find exactly what they’re looking for and quickly determine whether your company may be a good fit for their project. Thomas has been helping some of the most successful industrial companies sell complex industrial parts: