The Thomas Blog

How To Create An Online Product Catalog With Thomas Navigator And Connect

For manufacturers, generating high-quality leads is all about having the right data, at the right place at the right time. Having your product data in one easy-to-access place allows engineers, procurement professionals, and MROs to find exactly what they’re looking for and quickly determine whether your company may be a good fit for their project. Thomas has been helping some of the most successful industrial companies sell complex industrial parts: 

Advertise With The Thomas Industry Update Newsletter

Thomas has been dedicated to connecting industrial buyers and suppliers for more than 120 years, and our solutions today continue to drive that mission. With Thomas Industry Update Newsletter advertising, manufacturers and industrial companies have the opportunity to reach over 310k engaged readers to increase their brand, highlight new capabilities, launch a product, or announce an expansion or acquisition — whatever their business or marketing goals are.

The Manufacturing Leader’s Step By Step Guide To Driving Website Traffic

Driving qualified buyers to your website is critical to increase interest, drive leads, and grow your business. As you probably know, a page-one result on Google doesn’t happen right away — just because the content is online doesn’t mean traffic will immediately visit the page. There needs to be a strategy behind each content piece for effective promotion. If you want quality website traffic to bring you better business opportunities, there are several cost-effective ways to supplement your ongoing strategy of getting your business found online. 

Why Industrial Companies Need Content Marketing

To understand why content marketing is important to manufacturers, OEMs and distributors, let’s first examine the complete picture of the modern industrial buying process.

Industrial buying is an infinitely more complex process than it ever used to be. In the past, business relationships were forged over lunches, golf games, phone calls, and plant visits. Suppliers showcased their know-how by “talking shop” and establishing rapport in person.

6 Tips For Industrial Companies To Improve Their Reputation Online

The prevalence of information and connectivity on the internet has been tremendously advantageous for both consumers and industrial buyers. Search engines and social media make it easy to find reviews about products, services and companies within a few clicks.

But what happens if that information is both negative and untrue? Worse, what if it's about your company?

How CAD Models Drive Lead Generation

Digitized information can help to make the sourcing process simpler and more efficient — especially for complex industrial parts, ultimately helping manufacturers generate more leads.

Manufacturers are increasingly optimizing their product data offerings with CAD files, drawings and configurable components, differentiating their digital customer experience from their competitors. Why? Because more engineers are downloading CAD files and demanding access to digitized product information in the formats they need to get the job done.

So if you're looking to drive more sales, read on to learn how to provide CAD models from your website.

5 Steps To Get High-Quality Leads With CAD Assets

If you're keeping up with the latest manufacturing lead generation strategies, you may have already heard that up to 88% of businesses ultimately buy the part after downloading a CAD model. CAD files are proven to generate high-quality sales leads. But are you fully embracing them as a marketing asset or are you only sending them by request from sales? Not sure? Let's walk through the basic model of using CAD files for high-quality lead generation. 

Top 4 U.S. Manufacturing Challenges And How To Overcome Them

American manufacturing stands at a critical point in its long history — and how industry leaders view and react to the changing landscape will influence its future. As technology, demographics, and economic climate shift, manufacturers must innovate in order to stay competitive. Manufacturing in particular is positioned for domestic growth and, more than ever, industry leaders must guide their organizations strategically. Let’s take a look at some of the issues facing the industry through the lens of both challenges and opportunities.

8 Ways Thomas Can Help You Supercharge Industrial Sourcing

Here at Thomas, we've been powering North America’s largest and most active network of B2B buyers and industrial/commercial suppliers for over 120 years. We understand how hard it is to find the best and most reliable suppliers.

That's why we developed the Thomas Network to help you search for qualified manufacturers, distributors, and service companies - and it's completely free to use. There are some parts of our site that require registration to access, such as viewing suppliers’ certifications and downloading white papers, but registration is simple and free. We know you're busy, so let us quickly walk you through our top eight features you can try today: