HVAC Marketing Basics: How To Advertise Your HVAC Contracting / Manufacturing Business

The U.S. HVAC services market is predicted to increase value from $25.6 billion in 2019 to $35.8 billion in 2030. A successful growth strategy centered around your customers’ behavior can be invaluable for HVAC contractors and manufacturers. Here are some basic marketing ideas for HVAC companies to grow their business and tap into more market share.

Marketing Tasks Manufacturers Are Tackling This Summer

The summer is upon us, and while you may be on vacation for a week or two, that doesn't mean your marketing should take a break too. That's because the buyers you want to do business with are looking for suppliers like you all year round. 

How To Improve Your Supplier-Distributor Relationship

A prospect that you’ve been chasing for months has been researching you as well, checking out your product catalog on a distributor’s website and downloading your CAD models. They’ve narrowed down their shortlist to you and a couple of your competitors, and now they’re visiting your website to gather additional details.

But when they arrive on your site, what they see doesn’t quite match what they saw on the distributor’s site. Part numbers are off, and specs aren’t aligning 100%. Plus, basic company information doesn’t match with what they read before and content looks outdated.

Reconciling the differences would take way too long, so instead they just cross you off their list. And you never even knew they were interested in the first place.

Unfortunately, this scenario plays out all too frequently and prevents the supplier and distributor from meeting their goals. In some cases, the scenario results in a dropped key customer and the existing customer base begins to diminish.

Email Marketing Do’s And Don’ts For Manufacturers

In today’s increasingly digital landscape, email marketing is one of the best ways to remain top-of-mind with existing customers while gaining traction with potential leads. HubSpot's State Of Marketing Report states that promotional emails are still the number one type of email used by marketers. Smart email marketing tactics not only allow you to grow brand awareness, they also help spread the word about your content offerings and company news. When combined with other inbound marketing efforts, you can engage high-quality leads.

What Manufacturers Should Do After Losing A Key Customer

Customer retention can often mean the difference between your company thriving or dying. This makes the loss of major customers one of the greatest risk factors for manufacturing businesses. Your consistent goal should be to go to any lengths necessary to retain these keystone clients. However, throughout even a vastly successful company’s lifespan, this kind of paradigm-shifting customer loss can — and will — occur. 

B2B MQLs Vs. SQLs: What's The Difference?

Studies show that 68% of B2B marketers struggle with generating quality leads. And only a mere 10%-15% of B2B leads actually turn into paying customers. So what can be done to boost these numbers?

First, industrial marketers must understand that not all leads are created equal — and the industrial buyer's journey is actually pretty complicated. 

Thomas Navigator Vs. Shopify: What's The Best Catalog Management & eCommerce Toolset For Manufacturers?

The rapid pace of innovation and the number of technologies available in the market have caused eCommerce to emerge as a major necessity for businesses in all industries, including the manufacturing and industrial distribution space. B2B buyers' expectations of personal shopping experiences and seamless online transactions have also been carving the manufacturing industry's path to transformation. 

New Suppliers on Thomasnet.com for April 2021

This month we're excited to celebrate hitting a milestone: the Thomasnet.com^Ⓡ number of users per month has passed 1.5 million. We like to celebrate the smaller milestones too though, like the addition of more than 700 new suppliers to our database during the past month. We've picked out our favorite ten of this new group below. 

New and Noteworthy Categories on Thomasnet.com for April 2021

Everyone has a knack for something. Ours is a knack for finding the right categories to suit your needs, from trendier items like private label juice to essential basics like marine gaskets. Browse the list of our favorite new categories below to see what we've added over the past month.