Email Marketing Do’s And Don’ts For Manufacturers

In today’s increasingly digital landscape, email marketing is one of the best ways to remain top-of-mind with existing customers while gaining traction with potential leads. HubSpot's State Of Marketing Report states that promotional emails are still the number one type of email used by marketers. Smart email marketing tactics not only allow you to grow brand awareness, they also help spread the word about your content offerings and company news. When combined with other inbound marketing efforts, you can engage high-quality leads.

What Manufacturers Should Do After Losing A Key Customer

Customer retention can often mean the difference between your company thriving or dying. This makes the loss of major customers one of the greatest risk factors for manufacturing businesses. Your consistent goal should be to go to any lengths necessary to retain these keystone clients. However, throughout even a vastly successful company’s lifespan, this kind of paradigm-shifting customer loss can — and will — occur. 

B2B MQLs Vs. SQLs: What's The Difference?

Studies show that 68% of B2B marketers struggle with generating quality leads. And only a mere 10%-15% of B2B leads actually turn into paying customers. So what can be done to boost these numbers?

First, industrial marketers must understand that not all leads are created equal — and the industrial buyer's journey is actually pretty complicated. 

Thomas Navigator Vs. Shopify: What's The Best Catalog Management & eCommerce Toolset For Manufacturers?

The rapid pace of innovation and the number of technologies available in the market have caused eCommerce to emerge as a major necessity for businesses in all industries, including the manufacturing and industrial distribution space. B2B buyers' expectations of personal shopping experiences and seamless online transactions have also been carving the manufacturing industry's path to transformation. 

New Suppliers on Thomasnet.com for April 2021

This month we're excited to celebrate hitting a milestone: the Thomasnet.com^Ⓡ number of users per month has passed 1.5 million. We like to celebrate the smaller milestones too though, like the addition of more than 700 new suppliers to our database during the past month. We've picked out our favorite ten of this new group below. 

New and Noteworthy Categories on Thomasnet.com for April 2021

Everyone has a knack for something. Ours is a knack for finding the right categories to suit your needs, from trendier items like private label juice to essential basics like marine gaskets. Browse the list of our favorite new categories below to see what we've added over the past month. 

17 Videos Featuring Industrial Companies & Factories You Should Watch

When’s the last time you were in a new manufacturing or industry facility? Maybe you toured a colleague's shop during a trade show a few years ago or had to do an audit for a new supplier.

But with in-person events at a halt this year, many industrial companies are using videos to tour their shop floors and better engage with buyers.

With so many industry expansions, updates to machinery, and innovative ways to organize, taking a look at what your partners are up to can be great inspiration for your own brand awareness campaigns. From automakers and heavy-equipment manufacturers to plastic injection molders, check out some behind-the-scenes videos below.

CBD Marketing 101: What Manufacturers Should Know About Compliance

We understand how important marketing is in the CBD business. Whether you sell full spectrum CBD or advocate for artisanal products like CBD-infused butter and balms, marketing is integral to your business armory. 

To stand out from your competitors and reach a high-quality audience, you’ll need attractive packaging and up-to-date strategies to bring attention to your products. But regulations in the CBD industry can be complex. In December 2020, federal regulatory agencies penalized six CBD companies on the grounds of deceptive marketing claims. Learning from the business and marketing mistakes of your competitors can be critical for growth.

Grow Your Manufacturing Business: Expanding Into New Markets

American manufacturing is on the upswing. Hiring activity is at historic highs; reshoring is bringing production back to the U.S., and buyers are spending more on new suppliers than they have in recent years.

Business owners continue to be cautious with investments and costs, with good reason. Even as manufacturing and the economy as a whole make gains, the memory of tougher times looms. Fortunately, today's digital marketing landscape allows you to take substantial steps to grow your business and expand into new markets.