The Thomas Blog

testing medical device manufacturing
Manufacturing and Industrial

Challenges And Opportunities In Medical Device Manufacturing

Encompassing items as simple as bandages all the way through to ultra-high-tech pacemakers, the U.S. medical device market is one of the largest in the world. Forbes called it a “disruptive” market of $410 billion through 2023. Today, “disruptive” is an appropriate word. 

More than a decade ago, the medical device manufacturing industry saw an increasing emphasis on design and simplicity, driven by software and technologies. And innovation contributed to a shift in power from the pharmaceutical to the medical device industry. These days, there is still a high demand for technological, intuitive devices — with a faster time-to-market than ever before. Hospitals, medical facilities, and other markets are pressuring medical device manufacturers to be more secure, innovative, cost-effective, and efficient. What are some challenges and opportunities for manufacturers in the medical device industry?

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video marketing campaign
Video Marketing

9 Tips For Video Marketing Campaign Success: For Manufacturers

Video marketing is on the rise, and for good reason; videos have been shown to capture attention more effectively than plain text or static pictures, and videos are shared more than any other type of content on social media. Today, 61% of content marketers are putting videos into play to keep up with the competition and establish their brands as cutting-edge thought leaders. If you haven’t yet made use of video in your content marketing campaigns, it’s time to get going. Or, if you’re already utilizing video, it may be time to kick it up a notch and different video types to increase sales.

With solid production value and engaging content, your video will position you as a knowledgeable, current, and trustworthy brand. Below, we’ve outlined tips industrials should keep in mind when using videos in their marketing campaigns.

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Factory video production services for manufacturers
Video Marketing

Factory Video Production For Manufacturers That Engage B2B Buyers

There are lots of new tools and solutions designed to enhance communications in today’s digitally connected world. But, by far, one of the best solutions to emerge has been the use of video. That’s because people retain 95% of the content they watch via video compared to only 10% of content read by text. Videos continue to be one of the most used digital marketing tools to convert prospects, recruit new talent, and enhance efficiency on your shop floor.

Manufacturers invest in different types of videos to increase their sales opportunities, like a company overview or factory tour. Factory tour videos allow you to connect and interact with people, businesses, and organizations visually from anywhere in the world. Let’s go through what makes a good factory video and how you can get started.

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CNC machining - How to find customers for cnc machine shop
Business Tips

How To Find Customers For Your CNC Machine Shop Using Digital Marketing

You may have heard it plenty of times: You should be online; people are searching for your company online; if you are not online, you miss out on opportunities.

These statements aren't wrong, but they're incomplete. Being online is one thing, but the real goal should be to have a strong online presence — this gets you results. A strong online presence can supplement your traditional growth methods and bring you one step closer to your goal of finding new customers.

If you're looking to grow your customer base, search engines such as Google, Yahoo! and BING are where you want to appear. Why? According to research 4 out of 5 buyers research products online before contacting a sales rep. Industrial buyers know how to find exactly what they want quickly — and they're using long-tail (3-4 keyword) search terms online. And 53% of industrial buyers make their decision in less than one month.

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News Highlight

New Suppliers on Thomasnet.com for June 2021

With 83% of manufacturers in North America looking to reshore, according to our 2021 State of Manufacturing Report, finding new suppliers in North America will be more vital than ever. We're thrilled to be able to help B2B companies with that goal. Here's this month's showcase of the newest suppliers we're excited about, including email security software providers, parts treatment companies, and AI-based recycling robotics suppliers. 

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News Highlight

New and Noteworthy Categories on Thomasnet.com for June 2021

Our 2021 State of North American Manufacturing Report survey found that with the current trend toward reshoring, there are year-over-year increases in sourcing for raw materials, traditional manufacturing services, and advanced manufacturing technologies. Appropriately enough two of our featured categories this month are materials for additive manufacturing, and several others are factory staples. Dive into the full list below.

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manufacturing blog topic idea examples
Content Marketing

7 Ways To Get Blog Post Ideas For Manufacturing

One of the best ways to reach out to your customers and provide them with information about your business or manufacturing processes is through valuable marketing content. A blog will not only allow you to provide customers with information, but it will also give you a chance to incorporate a variety of well-positioned keywords into your content. The keyword-rich content you produce through blogging will showcase your expertise and raise your website’s authority.

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Actionable Next Steps for Manufacturers...

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The Ultimate Guide To Marketing

The Ultimate Guide To Marketing

Learn about all the Digital Marketing Tactics that are Driving Growth for Manufacturers in 2021

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