Factory Video Production For Manufacturers That Engage B2B Buyers

There are lots of new tools and solutions designed to enhance communications in today’s digitally connected world. But, by far, one of the best solutions to emerge has been the use of video. That’s because people retain 95% of the content they watch via video compared to only 10% of content read by text. Videos continue to be one of the most used digital marketing tools to convert prospects, recruit new talent, and enhance efficiency on your shop floor.

Manufacturers invest in different types of videos to increase their sales opportunities, like a company overview or factory tour. Factory tour videos allow you to connect and interact with people, businesses, and organizations visually from anywhere in the world. Let’s go through what makes a good factory video and how you can get started.

How To Find Customers For Your CNC Machine Shop Using Digital Marketing

You may have heard it plenty of times: You should be online; people are searching for your company online; if you are not online, you miss out on opportunities.

These statements aren't wrong, but they're incomplete. Being online is one thing, but the real goal should be to have a strong online presence — this gets you results. A strong online presence can supplement your traditional growth methods and bring you one step closer to your goal of finding new customers.

If you're looking to grow your customer base, search engines such as Google, Yahoo! and BING are where you want to appear. Why? According to research 4 out of 5 buyers research products online before contacting a sales rep. Industrial buyers know how to find exactly what they want quickly — and they're using long-tail (3-4 keyword) search terms online. And 53% of industrial buyers make their decision in less than one month.

Lead-Generating Website Examples (And How To Build One)

More than 70% of today’s B2B buyers are tech-savvy millennials, and they’re researching your company online before contacting you. So if you’re not providing a smooth website user experience, chances are you’re losing prospects to competitors.

New Suppliers on Thomasnet.com for June 2021

With 83% of manufacturers in North America looking to reshore, according to our 2021 State of Manufacturing Report, finding new suppliers in North America will be more vital than ever. We're thrilled to be able to help B2B companies with that goal. Here's this month's showcase of the newest suppliers we're excited about, including email security software providers, parts treatment companies, and AI-based recycling robotics suppliers. 

New and Noteworthy Categories on Thomasnet.com for June 2021

Our 2021 State of North American Manufacturing Report survey found that with the current trend toward reshoring, there are year-over-year increases in sourcing for raw materials, traditional manufacturing services, and advanced manufacturing technologies. Appropriately enough two of our featured categories this month are materials for additive manufacturing, and several others are factory staples. Dive into the full list below.

7 Ways To Get Blog Post Ideas For Manufacturing

One of the best ways to reach out to your customers and provide them with information about your business or manufacturing processes is through valuable marketing content. A blog will not only allow you to provide customers with information, but it will also give you a chance to incorporate a variety of well-positioned keywords into your content. The keyword-rich content you produce through blogging will showcase your expertise and raise your website’s authority.

4 Must-Have Lead Generation Website Examples For Steel And Metals Companies

RFI submissions for steel on Thomasnet.com are up 217% year-over-year (year-to-date 2020 vs. 2021). So how can steel and metals companies ramp up their existing efforts to increase their RFI submissions? We took a look at some steel and metals companies to see how they’re using their website to target engineers, procurement managers, and MRO managers.

What Industrial Buyers Care About Most When Shortlisting New Suppliers

The industrial buying process can be long and complex. Buyers these days prefer to source, research, compare, and shortlist potential partners anonymously online. Creating a shortlist is an essential component of the supplier discovery and selection process, but what kind of information are these buyers looking for, and what factors matter most when deciding to make a purchase decision?

We polled more than 400 real, verified, and registered buyers who source on the Thomas Network. Here a look at the top 4 most important factors they consider when sourcing new suppliers.

New Suppliers on Thomasnet.com for May 2021

This month we have a lot of exciting and noteworthy companies added onto Thomasnet.com^®. From cutting-edge advanced manufacturing technologies, such as robotics that leverage neuroscience and movement science research, to operational technologies for manufacturing security, such as quantum security products and platforms, we hope you’ll enjoy browsing our featured list of new companies added to our platform this month.