How To Use Digital Marketing To Engage Local B2B Buyers

Manufacturers and industrial distributors stand to gain a lot from building and nurturing relationships with local buyers. These buyers are easier to engage with to create new partnerships, nurture with to establish long-term relationships, and manage logistically. And these buyers seek local suppliers for these same reasons — in a recent industrial buying habits survey, 84% of procurement professionals said they preferred to work with local vendors.

So to help manufacturers win new business and build better relationships with local partners, we’ve compiled a few tips.

2021 SEO Tips For Industrial Distributors

Search engine optimization (SEO) has been around for quite some time, but it has become increasingly important for industrial distributors to adopt as more B2B customers purchase products online. 

Google plans to update its algorithm this year to include a factor called Page Experience. At a minimum, the content on an industrial distributor’s website should be valuable to your readers and easy to navigate. But your loading speed, mobile-friendliness, and visual stability contribute to your page experience too. Now is the time to take essential steps on your website’s health if you want to keep your page rankings high.

New and Noteworthy Categories on Thomasnet.com for March 2021

Sweep the last of your winter blues away with an overview of the New and Noteworthy Categories in March. Warmer temperature brings a strong focus to several construction-related categories, while recent weather events highlight the importance of resilient, up-to-date power systems. Products like e-textile circuits and ornamental bending machines round out our list. Take a look at our 13 newest favorite categories below.

New Suppliers on Thomasnet.com for March 2021

Let’s welcome our new cohort of manufacturing companies who joined Thomasnet.com^® this month. We are excited about these suppliers’ immense talent and capabilities: from delivering natural resources like rock and boulders, supplying low-carbon and sustainable fuels, to offering ultra-delicate surveillance solutions. Here we're showcasing ten of our latest finds across the US and Canada:

Using Digital Marketing To Win Business From Fortune 1000 Companies

Landing a contract with a major buyer can have a significant impact on your business. However, large buying organizations like Fortune 1000s tend to do things differently from smaller businesses that have more flexibility in approaching new partnerships.

According to DemandGen, 67% of B2B buyers rely more on digital content to research and make purchasing decisions than they did a year ago. So if you want to drive real new business results and get in front of major companies, it's necessary to have a strong online presence that addresses the major concerns and qualifications these companies are looking for when considering new suppliers.

6 Ways Manufacturers Can Transform Their Sales Organization

The B2C space has adapted quickly to using technologies and tools to connect with more customers, and B2B businesses (including industrial companies) making a move too. We've pulled together some tips to incorporate tactics that fall under the sales transformation journey (and tied to inbound marketing) to help you become more competitive in the current market and have meaningful conversations with high-quality leads.

Website Content Marketing To Strengthen Your Custom Manufacturing Brand

Most custom manufacturing businesses and service providers have an extensive list of their capabilities, services, materials, machines, and certifications. These are the basics that help potential customers understand what you can do for them.

How Top Injection Molding Companies Drive More Opportunity With Digital Marketing

In recent decades, American companies offshored a huge portion of their injection molding, but today, many companies are weighing the benefits of reshoring versus offshoring, and there has been an upward trend of reshoring and demand for services in the plastics and molding services industry. Mergers and acquisitions in the industry are also contributing to growth. 

9 Easy Tips For Creating A Lead-Generating eBook: For Manufacturers & Industrials

Creating an eBook for your business is one of the best ways to convert leads and increase brand awareness among potential buyers. According to Content Marketing Institute, 51% of today’s B2B businesses incorporate eBooks into their content marketing campaigns.

Whether offering valuable industry tips, troubleshooting, product details, case studies, or comprehensive service overviews, eBooks can be used to address everything from product components to company best practices. Ebooks also enable businesses to connect with a target audience based on their specific stage in the buying journey.