When OSE Optics needed to enhance its brand narrative and boost name recognition to drive
website traffic and generate leads, founder and CEO David Tourjee turned to Thomas. A
comprehensive rebranding, including a redesigned, SEO-optimized website, helped OSE reach
the right audience. Before working with Thomas, Tourjee estimated that the company received
only one website-based inquiry over a five-year period. Now that OSE has been partnering with
Thomas, via the direction of Account Manager Tim Camp, for five years, the story couldn’t be
more different. The boost in visibility from working with Thomas has helped OSE connect
with high-quality leads that translate to high-value orders.
“We’ve been growing steadily and we’re hoping to get a lot more work, and Thomas has helped
us do that. Recently, we got a six-figure opportunity from a defense company that came
from Thomas directly, and it’s going to allow us to grow,” Tourjee said.
"Recently, we got a six-figure opportunity from a defense company that came from Thomas directly, and it’s going to allow us to grow."
- David Tourjee, CEO, OSE Optics
Before finding OSE on Thomas, the defense company buyer had been searching for the right
supplier for more than six months. Relying on general search engines for industrial sourcing
makes it difficult to search with the level of precision needed for complex projects. Thomas is
designed specifically for the industrial sector, allowing buyers to find and contact
suppliers with the exact qualifications and certifications they need.
“We have a track record of doing defense work. We are ITAR-registered, we're part of a JCP
certification, and we are ISO 10110-certified. And we've spent a lot of time curating our
position and offering on the [Thomas] platform, which has positioned us at a spot that
allows these larger companies to find us,” Tourjee said. “Those two things together, along
with our responsiveness, tell people that we're serious and allow us to get the work that we
need.”
"We've spent a lot of time curating our position and offering on the [Thomas] platform, which has positioned us at a spot that allows these larger companies to find us."
- David Tourjee, CEO, OSE Optics
OSE’s quick response to the customer’s request for information resulted in an opportunity that
went from initial contact to purchase order in under two weeks. Tourjee is confident that Thomas
will continue to open doors to growth by helping OSE connect with its target audience — and
turn them into long-term customers.
“The thing I like about Thomas is that the quality of the leads that come in is very high,” he
said. “And that means that if we add the value that we’re supposed to, [customer contracts like
this] do become a long-term relationship.”
Read more case studies to learn how Thomas solutions have helped manufacturers and
industrial companies achieve significant growth.
