We talked a few weeks ago about some first steps toward optimizing your website for mobile devices – and responsive design is a great start. Need a refresher? Think of responsive design this way: imagine if movies were only available in the original dimensions they played in at the theater. Whether you later watched it on the flatscreen in your living room, a smaller set in your bedroom, or on your iPad, it only came in that one, giant size. You’d have to scroll and scan around in order to see the entire picture and figure out what exactly was going on. At best, it’s inconvenient – and before long, you’d probably say, “why bother?”
Most websites work the same way. They’re designed for the larger screens of desktop computers – so when you view them on a tablet or smartphone (which now account for over 25% of all internet traffic), you’re not getting the full picture. Responsive design is a way of making things easier for the user – and protecting yourself from that dreaded “why bother” syndrome. Your website is coded to recognize and respond to the type of device it’s being viewed on, making sure your visitors see all you have to offer, right away.
Need more reasons to revamp your website with responsive design? Look no further: