A well-planned, dynamic advertising strategy can make the difference between new leads and stagnation for your industrial business. Not only does a sophisticated, compelling advertising strategy help you better reach potential leads and increase chances of lead conversion, it also illustrates that you’re a cutting-edge leader in your field. Marketers are well aware of this; in fact, studies predict that marketers will spend more than $272 billion on advertising by 2020.
It may seem like only big brands make use of advertising techniques, but that’s not the case anymore. Don’t be put off or daunted by the idea of starting an ad campaign; advertising serves to give consumers a useful overview of the various brands and products available in the market, regardless of whether they’re offered by huge corporations or small businesses. And today, digital advertising makes it easier than ever to target the leads you’re after.
Working with a limited budget or running a small operation? There’s still a lot to gain from investing in digital advertising efforts. Below are four of the most compelling reasons to get started today.
1. Digital Ads Are Targeted
Digital advertising allows you to directly target users based on their specific needs, making it easier to reach potential leads and, ultimately, convert them into buyers. If you’re looking to target customers at a certain stage in the buying funnel, for instance, you can easily segment your audience by user interests, geography, and demographics.
Reaching the right people with your ads — at the right stages of their buying journeys — not only increases your chances of gaining new clients, it also helps boost your return on investment (ROI). Today, more and more companies are targeting their ads, with 43% of businesses using more than half of their budgets to reach specific types of users.
2. Digital Ads Help Promote Other Content Marketing Efforts
Digital advertising isn’t just confined to images of your company name and logo; ads can take many different forms in order to promote your products or services. Content marketing efforts, in particular, can greatly benefit from digital advertising. Whether you’re looking to spread the word about a new helpful blog, comprehensive eBook, or educational webinar, digital ads can be used to promote these valuable offerings.
B2B and industrial buyers have longer buying journeys than B2C businesses, so potential customers require a lot of information before they decide to make a purchase; this makes content marketing a critical component of an overarching marketing strategy, and digital ads are the perfect place to showcase your unique content.
3. Digital Ads Keep You Competitive
In today’s ever-connected world, digital advertising is essential for standing out among the competition. Industrial and manufacturing sectors, in particular, can be crowded spaces, so unless you’ve already carved out a huge niche for your business, it’s likely you’ll have competition — and lots of it.
Strong, engaging digital ads that speak directly to user needs will set yourself apart from the crowd; in fact, they may just be the push you need to land that next big sale. If you aren’t utilizing digital ads to get your brand out there, your competitors already have an upper hand.
4. Digital Ads Are Easy To Measure
The efficacy of digital ads can be easily tracked, allowing you to see what’s working and what’s not. Not only does this allow you to analyze the value of your marketing efforts, it also allows you to show your team exactly how you brought in new leads.
From here, you can easily measure ROI and make adjustments as needed to better serve users and garner valuable leads. Working with these measurements allows for continuous improvement as results come in, meaning you won’t risk wasting time and money on channels, targeting, or messaging that aren’t working for you.
Set Up A Digital Ad Strategy
There are numerous ways to get your business in front of potential customers. Whether you’re working with PPC strategies or listing your company through targeted websites like ThomasNet.com, digital advertising can help you stay competitive in a saturated market and garner the valuable leads you’re looking for.
To learn more about the benefits of digital advertising or discuss how we can help you craft a customized strategy for your unique needs, reach out to a member of the Thomas Marketing today.
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