Looking to increase your sales? Although successful, well-executed B2B marketing strategies take time to build and require ongoing, consistent effort, there are some things you can do today to help drive sales — and they only take a few minutes.
In combination with a long-term marketing strategy, these quick boosts can go a long way in garnering new leads and increasing sales.
Below are five fast and easy tips for enhancing your B2B digital marketing strategy.
1. Post Content On All Your Social Media Accounts
Companies often create social media accounts but rarely, if ever, update them after initial setup. Facebook, Twitter, and LinkedIn are the three main social media channels for businesses; if your company already has accounts, be sure to post frequent, relevant content tailored to each channel’s audience. Facebook can be a useful tool in showing the “people” side of your business, helping you engage with customers on a more personal level. With an exclusive business focus, LinkedIn allows you to network with other professionals in your industry, while also keeping you up-to-date on industry news and trends. Twitter, meanwhile, with its fast-paced exchanges and focus on trending topics, is a great way to stay in the know about industry news and emerging trends.
For help setting up social media accounts for your business, check out this guide.
2. Set Up Google Alerts
Google alerts are a handy tool for staying up-to-date on the latest industry information circulating the web. After setting up a Google alert, you’ll receive emails when new results appear for a particular topic. You can set up these alerts to find mentions of certain products, specific industry subjects, or even your own company, so you can see who’s talking about you and what they’re saying. Using Google alerts to keep track of your competitors can also help you stay ahead of the competition and take stock of what others in your industry are up to.
Check out these step-by-step instructions for setting up a Google alert.
3. Introduce Your Marketing Team To Your Sales Team
To improve your company’s sales, it’s important that your marketing and sales teams are cohesive and collaborative. Take the time to foster relationships between these teams; this will help ensure your marketing team’s efforts are actually helping the sales team close deals. Also, be sure to facilitate face-to-face time between teams and consider implementing tools that will help your staff work together and communicate more easily.
To learn more about the software and tools available to help your sales and marketing teams, check out this blog.
4. Shoot A Video In Your Facility
Videos are a great way to show customers your business and products while also getting across your brand personality. Through video marketing, potential customers are able to actually see your facility, manufacturing processes, and final products, all in just a few minutes or even seconds. Videos are particularly effective for demonstrating unique processes or capabilities and, with today’s intuitive technology, you don’t even need a high-end camera or studio equipment to create a sophisticated marketing video. In fact, many businesses shoot videos with mobile phones; these videos can then be instantly uploaded to company social media accounts. Videos are shared more often than any other type of post on social media, and can serve as a highly effective tool for connecting with fellow industry professionals, getting users to spread the word about your company, and establishing yourself as a cutting-edge brand.
As an example, check out this brief manufacturing video on YouTube that’s already gotten more than 300,000 views!
5. Get In Front Of Your Target Audience
Reaching your target audience is often one of the trickiest parts of industrial marketing. But, what if there was an easy way to showcase your capabilities to the active and prequalified customers who are interested in buying the specific products and services you’re offering? With an Enhanced Listing on Thomasnet.com, you can easily reach thousands of potential customers — customers who are actively seeking to buy. Signing up takes less than 10 minutes, and accounts cost just $49 a month.
Looking for even more ways to enhance your B2B digital marketing strategy and expand your business? The team at Thomas is here to help; get in touch with our team of experts today to learn more about simple but effective digital marketing tactics or discuss strategies for your specific needs.